Information, knowledge, cleverness, diversity, balance... What do media bring to the consumer? Do media bring what the consumer is asking for? as said Xavier Couture. Do "the consumers have the power now"? Or do media bring the user what they are "supposed to", like objective information and knowledges about what happens in the world? Many interesting issues and concerns can be underlined regarding this topic. First, Xavier Couture observed a lack of personnalisation in the media, which ...